The Fontan Registry, managed by the Murdoch Children’s Research Institute, was created to gather the health information of children and adults who have undergone the Fontan operation - a procedure that allows those with abnormal hearts to better pump blood around the body. Often the patients with this condition are coloquially known to only have “half a heart”.
Having been active for over 10 years, the Fontan registry engaged me in late 2022 to provide a full brand redesign and roll this out across all print and web outputs.
The final visual brand outcome uses a very simple icon with a powerful meaning. Two chain links connect to form a heart, representing the Registry’s aims to connect information about the Fontan procedure. The two chain links also allude to the two halves of the heart coming together.