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Melbourne Shakespeare Company
2019 Season Branding
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Event branding
Publication Design
Web Design
Signage
The brief
The Melbourne Shakespeare Company (MSC) approached me to design their 2019 Season branding and accompanying collateral, with a focus on reflecting the Company's modern and unique interpretations of the bard's work.
The solution
The final branding relies on the basic understanding that MSC's target audience has for Shakespeare's most famous plays, to create a minimal and modern visual expression of each storyline. Basic shapes, primary colours and modern silhouettes combine to echo the key themes of each play, ensuring the audience has an "a-ha" moment as they see each touchpoint of the season's branding.
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