Villagey
Brand Design
Illustration
Social media templates
The brief
Villagey is a platform that fosters connection with parents through no-fuss parent focused events and a real online community.
The brief was to develop a brand that was clearly based around kids but not for kids - Villagey is for parents and the brand should reflect that. There also needed to be flexibility in design elements to allow the business owner to take charge of the brand identity and its rollout.
The solution
The final visual brand focuses on a custom wordmark that utilises subtle visual imagery of connection between people. A fully unique illustration suite was also developed for the brand that is designed to interact with real, parent-focused photography, alongside a bold, retro-inspired colour palette.
Templates were developed across social media tiles, presentation slide decks, business cards and flyers.
